A recent study, on September 21, 2010, shows that Applications (Apps) have become a big part of cell phone users today. The study states that app users are younger, more educated, and more affluent than other cell phone users. Although, the young crowd do use apps more, among adults who own cell phones (82%), 35% of adults have apps and 24% actually use them. Among apps that the adult crowd use 60% of them use games, 52% use it for News/Weather information, and 51% use apps such as Google Maps and other navigation applications.
Most of the frequent uses of applications would be 71% of the time while alone, 53% while waiting for something/someone, or 47% of the time at work. The frequent uses of apps are that 42% of people use them multiple times of day and 48% use them 10-30 minutes a day. Most apps have become easily accessible to the crowd as they are usually free seeing only one in eight adult cell phone users have paid to download an app. That is why most cell phone or other devices users download apps that sometimes rarely use them. Out of the people surveyed, 93% of them have 10 or more apps downloaded, but out of 84% surveyed only 24% actually do use the apps. When people download they like to do it soon as 33% after a weeks of their last download. This says something about how quickly apps are being produced and how surveyors are getting bored with past apps as they are increasingly updating each app everyday.
With the transition into smart phones and data phone with the introduction to 3G and 4G, apps are becoming huge and a way to make money in the data business is to keep on making applications that people love and buy. From Blackberry's to Iphones, the app industry is going and more and more people are joining the revolution. As numbers show, the rise of apps are increasing and only getting larger. Soon everyone will have some sort of app and it will be, if not already, a huge and daily part of an individuals life.
http://www.flowtown.com/blog/how-important-are-apps
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